Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. We at Brandonomy did a session on Interactive Marketing on 28th April. The speaker of the session was Ms. Nidhi Bhasin who is currently the Associate Director, Mobile Marketing at Flipkart. She has worked at the companies like Café Coffee Day, TVS Motors, YouTube and Google to drive their business online and on mobile. In her decade long digital experience, her key focus has been to help businesses and individuals leverage maximum business impact through mobile and the online medium.
In the session, she has given few very important nuggets on Interactive marketing to a group of 45 who was also eager to know more about Flipkart as a case study. Overall, it was a very interesting, highly interactive session. Nevertheless, should we even mention about the networking opportunity!
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